About Us

As an Innovative, diverse operating business with over 13 years of experience, we pride ourselves with our high standard and use of the latest technology products and services.

With new products based on the latest concepts, we are continuing to diversify our products in areas in which they are required.

We provide the highest quality cleaning, sanitizing, and maintenance products that are safe and satisfy the needs of our customers. These also come at reasonable and competitive prices without compromising on quality.

Quality means: Doing it right When no one else is looking

SDE Are specialising in the latest technology in Eco Friendly products

CLEANING PRODUCTS
The innovations in cleaning services today largely revolve around technology. Which is why SDE is now providing a large range of Eco friendly cleaning & sanitizing products.
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KARCHER MACHINES
Safety Direst Egypt is now the official distributor of Kärcher machines, equipement and is one of the world's largest manufacturers of cleaning equipment. Our customer service is available everywhere, from more than 36,000 dealers in more than 160 countries
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SAGEWASH SANITIZER
EPA registered and USDA approved! The Sagewash Sanitizer system is truly the best cleaning and sanitizing product on the commercial market. Suitable for all commercial, industrial, It saves time, money and provides a clean and safe environment by killing animal pathogens, viruses, bacteria and fungi.
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FLOOR CARE PRODUCTS
SDE Floor Care Products are hand crafted with the latest technology and the highest quality of raw materials. These technologies and ingredients allow us to provide unique solutions for your floor care needs, that no other company can offer.
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PAINTS & ANTISLIP
Nanotechnology is being used in many applications in modern paint and coating industries, Which is why SDE are now offering a wide range of the latest technology in heat reduction paints and coatings for all sectors.
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MAFRA
Fifty years of success and impressive growth, An undisputed leader in every section of the industry: organizational, research, productivity, commercial. Since as long ago as 1965, MA-FRA has always been on the customers’ side.
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POTEMA® CLEAN SPRAY
Contains natural essential oils that penetrate into the inside of the mattress. POTEMA® Mattress Clean Spray kills viruses, bacteria and dust mites directly
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DIVING SANITATION
SDE Is now providing safe sanitation solutions for all diving equipement,dive suits, mask-snorkels, BCD's and regulators, PH Neutal, no bleaching, no rinsing afterwards.
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Our experts

Garry Middlehurst +2 012234 03872

Wendy Chiu +2 010697 60246

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OUR BRANDS

Our mission

Innovation begins with curiosity, passion, and openness that is devoid of preconception. This translates to the creation of novel ideas, products, concepts, or services that inspire excitement and eagerness to make these things come to life. Whatever form these take, they create value for SAFETY DIRECT EGYPT and our customers. Our hope is that our Business Customers continue to think and do business with innovative momentum well into the future.

Determined For Excellence Today.

Prepared For Growth Tomorrow

Our Business is not a sideline. It is a Commitment !